Brand vs. Demand // The End of Nudging Customers to Buy?
In the fast-evolving landscape of marketing, a silent tug-of-war has been unfolding between brand...
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Tag: customer experience
VOC is CX // How the quest for understanding customers’ needs impacts their journeys & experiences
How many of these little pop-ups that ask you for feedback did you click away? And how many of...
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Vt=Vn*T^2 // How to turn customer experience into the operating system for new value creation
Companies that want to survive in the digital age must make the customer experience the operating...
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How you can give (back) meaning to your company and create an ’emotional monopoly’ in the minds of your customers
Many companies are so focused on their internal structures and processes that they sometimes...
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Why CX is the brand management of the 21st century
You may have wondered how the demands on brand management have changed in the digital age –...
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Why the ‘business ecosystem’ is so important
Customer journey mapping is the perfect starting point to better understand the relevant...
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