Companies that want to survive in the digital age must make the customer experience the operating system for everything they do. This is the only way you can generate new added value for your customers and your own company. The extent to which the customer trusts the brand is one of the most important success factors. This makes customer experience the new formula for brand success.
Read here to find out exactly how you can achieve this goal.
Source: Felix Stöckle, Markenartikel, issue no. 12/2017, markenartikel-magazin.de
