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The illusion of rationality // Personal value beats business value in B2B decision making
For decades, many marketing professionals and academics believed that there is a big difference...
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How you can give (back) meaning to your company and create an ’emotional monopoly’ in the minds of your customers
Many companies are so focused on their internal structures and processes that they sometimes...
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XOS // Creating an Operating System for Holistic Customer Experience Management
Exceptional customer experiences rarely happen by accident. They require a coordinated effort...
XOS // Creating an Operating System for Holistic Customer Experience Management
Exceptional customer experiences rarely happen by accident. They require a coordinated effort...
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Creating the perfect marketing organization // Take care of your people, for your people to take care of your customers
Marketing has always been about understanding and serving customers. Yet, too often, marketing...
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Purpose, vision, mission? // Simply define who you are and why the world needs you
The business world has become enamored with “purpose.” Corporate boardrooms buzz with phrases like...
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R2D2 // Do you really want your coach to be a chatbot?
Artificial intelligence (AI) is revolutionizing many industries, and coaching is no exception....
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Productivity vs. Well-being // How the right operational working model helps organisations to stay healthy
The world of work is changing rapidly. Remote work, hybrid models and a focus on employee...
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Agile Brand Governance // Why a traditional policing approach is no longer working today
For decades, companies approached brand management with a set-it-and-forget-it mindset. They...
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