Agile Brand Governance // Why a traditional policing approach is no longer working today
For decades, companies approached brand management with a set-it-and-forget-it mindset. They...
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Tag: rules
by Felix Bennien | Jan 31, 2025 | Culture & Change, Identity & Branding | 0 |
For decades, companies approached brand management with a set-it-and-forget-it mindset. They...
Read More
agile agile leadership AI artificial intelligence brand brand management business ecosystem change management chatbots co-creation coaching cultural change culture customer-centricity customer-orientation customer experience customer experience customer journey cx management demand marketing employee experience employee experience employee journee empowerment future guidelines hybrid work identity marketing meaning Momente der Wahrheit moments of truth mots new work painpoints pain points purpose purpose reasons for frustration remote rules touchpoints transformation transformation un-met needs