Creating the perfect marketing organization // Take care of your people, for your people to take care of your customers
Marketing has always been about understanding and serving customers. Yet, too often, marketing...
Read Moreby Felix Bennien | Mar 11, 2025 | Culture & Change | 0 |
Marketing has always been about understanding and serving customers. Yet, too often, marketing...
Read Moreby Felix Bennien | Jan 31, 2025 | Culture & Change, Identity & Branding | 0 |
For decades, companies approached brand management with a set-it-and-forget-it mindset. They...
Read Moreby fbennien | Jul 3, 2018 | Culture & Change, Uncategorized | 0 |
We live in times of exponential transformation and CHANGE [C]. Companies, that have been around...
Read Moreagile agile leadership AI artificial intelligence brand brand management business ecosystem change management chatbots co-creation coaching cultural change culture customer-centricity customer-orientation customer experience customer experience customer journey cx management demand marketing employee experience employee experience employee journee empowerment future guidelines hybrid work identity marketing meaning Momente der Wahrheit moments of truth mots new work painpoints pain points purpose purpose reasons for frustration remote rules touchpoints transformation transformation un-met needs