The quest for purpose // More than a 21st-century mission statement?
Purpose is hot. Everyone talks about it. But is it really about something new? Something that...
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Author: fbennien
The change formula // How to transform your business, successfully
We live in times of exponential transformation and CHANGE [C]. Companies, that have been around...
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Vt=Vn*T^2 // How to turn customer experience into the operating system for new value creation
Companies that want to survive in the digital age must make the customer experience the operating...
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The CX Glossary // Or the attempt to find a common language
When company managers, consultants and agencies talk about customer experience, they often mean...
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How you can give (back) meaning to your company and create an ’emotional monopoly’ in the minds of your customers
Many companies are so focused on their internal structures and processes that they sometimes...
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