Creating the perfect marketing organization // Take care of your people, for your people to take care of your customers
Marketing has always been about understanding and serving customers. Yet, too often, marketing...
Read More
Author: Felix Bennien
Purpose, vision, mission? // Simply define who you are and why the world needs you
The business world has become enamored with “purpose.” Corporate boardrooms buzz with phrases like...
Read More
R2D2 // Do you really want your coach to be a chatbot?
Artificial intelligence (AI) is revolutionizing many industries, and coaching is no exception....
Read More
Productivity vs. Well-being // How the right operational working model helps organisations to stay healthy
The world of work is changing rapidly. Remote work, hybrid models and a focus on employee...
Read More
Agile Brand Governance // Why a traditional policing approach is no longer working today
For decades, companies approached brand management with a set-it-and-forget-it mindset. They...
Read More