{"id":3482,"date":"2017-08-10T12:56:23","date_gmt":"2017-08-10T12:56:23","guid":{"rendered":"https:\/\/blog.groooooooow.com\/unkategorisiert\/why-cx-is-the-brand-management-of-the-21st-century\/"},"modified":"2017-08-10T12:56:23","modified_gmt":"2017-08-10T12:56:23","slug":"why-cx-is-the-brand-management-of-the-21st-century","status":"publish","type":"post","link":"https:\/\/blog.groooooooow.com\/en\/identity_branding\/why-cx-is-the-brand-management-of-the-21st-century\/","title":{"rendered":"Why CX is the brand management of the 21st century"},"content":{"rendered":"<p>You may have wondered how the demands on brand management have changed in the digital age &#8211; or how brand management in the pre-digital age differs from that in the post-digital age? A very simple, if somewhat simplistic, way of describing the difference is that brands in the pre-digital era were built primarily through <strong>advertising = the <em>communication<\/em> of promises<\/strong>. Today, in the post-digital era, strong brands can only be built and successfully managed through <strong>exceptional customer experiences = <em>delivering<\/em> on that promise<\/strong>. In a world of social media, likes, stars and rankings, it hardly matters how well a brand communicates its promise, but whether it lives up to its promise and consistently delivers on it across all touchpoints &#8211; to offer its customers maximum benefit. Sounds easy. But, as we all know, actions are a much harder currency than words!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have wondered how the demands on brand management have changed in the digital age &#8211; or how brand management in the pre-digital age differs from that in the post-digital age? A very simple, if somewhat simplistic, way of describing the difference is that brands in the pre-digital era were built primarily through advertising [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[92,93],"tags":[116,117,109,115],"class_list":["post-3482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identity_branding","category-innovation_experience","tag-brand","tag-brand-management-en","tag-customer-experience-en-2","tag-cx-management-en","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/posts\/3482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/comments?post=3482"}],"version-history":[{"count":0,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/posts\/3482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/media\/3477"}],"wp:attachment":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/media?parent=3482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/categories?post=3482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/tags?post=3482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}