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Customer journey mapping is the perfect starting point to better understand the relevant touchpoints, pain points, moments of truth (MOTs) or unmet needs of your customers. But only if you comprehensively include your company’s business ecosystem (including all employees, processes, systems and technologies) in your optimization efforts will you succeed in substantially improving your customers’ customer experience … Read more here!<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Customer journey mapping is the perfect starting point to better understand the relevant touchpoints, pain points, moments of truth (MOTs) or unmet needs of your customers. But only if you comprehensively include your company’s business ecosystem (including all employees, processes, systems and technologies) in your optimization efforts will you succeed in substantially improving your customers’ […]<\/p>\n","protected":false},"author":2,"featured_media":3462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[93],"tags":[108,109,110,111,112,113,114],"class_list":["post-3472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation_experience","tag-business-ecosystem-en-2","tag-customer-experience-en-2","tag-customer-journey-en-2","tag-mots-en","tag-painpoints-en","tag-touchpoints-en","tag-un-met-needs-en","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/posts\/3472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/comments?post=3472"}],"version-history":[{"count":2,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/posts\/3472\/revisions"}],"predecessor-version":[{"id":3474,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/posts\/3472\/revisions\/3474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/media\/3462"}],"wp:attachment":[{"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/media?parent=3472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/categories?post=3472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.groooooooow.com\/en\/wp-json\/wp\/v2\/tags?post=3472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}